Brand Assets & Guidelines

Logo

On light background Download SVG

On dark background Download SVG

The logo is shipped as an SVG so it scales without quality loss. Maintain a clear-space margin equal to at least the height of the wordmark on every side. Do not recolor, rotate, stretch, or distort the logo. Do not add drop shadows, outlines, or gradients that change the original silhouette.

Color palette

Primary Blue is reserved for navigation, links, primary action buttons, and the active state of tabs. Ink is the default text color and the dark-mode background. Accent Purple is used sparingly to highlight NFT-specific content. Success green appears on confirmations and positive deltas (Increase events, balance growth).

Typography

Bluescan uses the system UI font stack for body copy and a monospace font (the system default for the user's platform) for hashes, addresses, and any value that needs character-by-character readability. We deliberately avoid loading custom web fonts so pages render fast on slow connections.

Naming & tone

• The product name is written as a single word, capital B: Bluescan. Not "BlueScan", "Blue Scan", or "BLUESCAN".
• Tagline (optional, when space permits): "MetaCoin Block Explorer".
• Voice: precise, factual, terse. Avoid hype language ("revolutionary", "world's first") in editorial contexts. Numbers and links carry the message.